Virtual Reality vs 360° Photography

veritii   •   Marketing, New Homes, Real Estate, Reality Capture, Virtual Reality   •   May 19, 2017

Are we really seeing a virtual world? To the naked eye there is no real difference between VR and 360° imagery, and the question could be asked does the user care what technology is used to power a VR headset? But there is a significant difference… Virtual Reality (VR) Virtual Reality is like jumping into […]

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Is the ‘flexible home’ the future?

veritii   •   Customer, Marketing, New Homes, Property, Real Estate   •   March 24, 2017

Growing populations, space constraints, and changing environmental conditions could impact not only how we build homes of the future, but also how we perceive them, fund them and live in them. Housing in general is a hot topic right now (even if the recent Budget seemed to sidestep it somewhat) as we have less space […]

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New home marketing needs to play catch-up

Richard Williams   •   Marketing, Mobile, New Homes, Property, Real Estate   •   February 15, 2017

It’s hard to believe but property marketing has largely remained the same for almost 20 years. Yes 20 years!!!  Despite significant leaps forward in visual representation and the advent of virtual and augmented reality, the selling of new homes off-plan has moved forward in extremely small steps. It’s true that we can all now view new-build developments […]

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Can Virtual Reality really extend the human experience?

Richard Williams   •   Mobile, Property, Retail, Virtual Reality   •   January 13, 2017

For some of us, our most vivid memories in life are events such as getting married, becoming parents for the first time or buying our first car or moving into a new home. These memories form the narrative of our lives and they are the stories that we recount to our friends and loved ones […]

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Virtual Reality has arrived on our High Street

Chris Jenkins   •   Retail, Virtual Reality   •   April 06, 2016

While furniture retailers have been using Augmented Reality apps for a few years, VR has finally arrived on to our high street… well kind of! This week IKEA announced that it has launched its first VR experience to coincide with the release of the much-anticipated HTC Vivi Vitual Reality headset. Of course IKEA are not […]

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Making a Game of Home Buying

veritii   •   Uncategorized   •   February 25, 2016
abstract picture of a house built from seven tangram wooden pieces, a traditional Chinese puzzle game, the artwork copyright by the photographer

Since Oculus announced the pending launch of the Oculus Rift consumer headset in 2012, Virtual Reality is being used across all sectors from education to music and even alternative therapies. The technology is creating an immersive game-like experience for the users. Gaming has paved the way for VR; it’s only natural that the technology has […]

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How will Virtual Reality impact the property sector?

Chris Jenkins   •   Property, Real Estate, Virtual Reality   •   January 21, 2016
Woman in virtual reality glasses playing the game

Virtual Reality: an introduction Virtual Reality was the hottest topic in this year’s Consumer Electronics Show, with physical rehabilitation, computer-aided manufacturing and a whole host of computer games benefitting from the thrilling experiences it has to offer. As 2016 rolls in, The HTV Vive and Oculus Rift are competing for their place as ultimate VR […]

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3D Consumer Trends

Richard Williams   •   3D printing, Customer, Mobile, Reality Capture, Social Media, Virtual Reality   •   July 15, 2015
Consumer Trends

Whether we’re playing video games, buying products or selling a home, currently it feels like every product on the market is being converted to 3D in the hope that the visual impact will enhance the user experience, and of course increase sales. I believe that 3D will become the most popular form of medium pushed […]

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Where is Reality Capture technology heading?

Richard Williams   •   Reality Capture   •   March 06, 2015
veritii blog real

Last week saw Autodesk host the inaugural Real conference in San Francisco, which brought together an incredibly diverse mix of industry experts from construction to medicine to art and fashion and science. Autodesk has defined the technology as the ability to capture and document everything in three dimensions. The conference focused on the 3 core […]

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